INDUSTRY CHALLENGE
Fundraise With Us
The RBC Race for the Kids Industry Challenge brings together business leaders in key industries to raise funds in support of youth mental health. For the past nine years the Challenge has helped Sunnybrook's Family Navigation Project, the first-of-its-kind and the largest navigation program in Canada, provide access to the mental healthcare system for youth and their families.
The 2025 RBC Race for the Kids Industry Challenge features four different industries: Accounting and Consulting, Law, Media and Communications and Real Estate. The RBC Race for the Kids Industry Challenge is an opportunity for you to demonstrate your commitment to helping youth who are struggling with mental health. Together we can improve access to treatment so no family is forced to struggle alone!
- Align your company with a leading Canadian hospital and the largest youth mental health navigation & support program in Canada.
- Expose your brand to over 8,500 registrants- GTA families with children and residing in Toronto, Markham, Vaughan, Brampton, Mississauga & Oakville.
- Reach thousands more through our creative event marketing campaign.
- Contribute to an important community-wide conversation helping break the stigma of mental illness & addiction.
- Engage your employees in a meaningful way, share with them the importance of youth mental health and build a team to participate. All registrations are included with your corporate support.
To learn more about the recognition and benefits for your company, please contact rbcraceforthekids@sunnybrook.ca
Thanks to our partners in the 2024 RBC Race for the Kids Industry Challenge, we raised over $2.7 million!!!