INDUSTRY CHALLENGE
Fundraise With Us
The RBC Race for the Kids Industry Challenge brings business leaders together to raise critical funds for youth mental health. For over a decade, this Challenge has supported Sunnybrook’s Family Navigation Project (FNP)—Canada’s first-of-its-kind and largest navigation program—helping thousands of youth and their families access the care they need.
In 2026, four sectors will compete and collaborate: Law, Accounting & Consulting, Real Estate, and Media & Communications. It’s a unique chance for organizations to show their commitment, engage employees, and make a real difference in the lives of young people facing mental health challenges.
Join the Industry Challenge and be part of a community that ensures no youth or family has to face mental health struggles alone. Together, we can create lasting impact and brighter futures.
- Support Sunnybrook, one of Canada’s leading hospitals, and the largest youth mental health navigation program in the country.
- Connect your brand with 8,500+ participants, including families across Toronto, Markham, Vaughan, Brampton, Mississauga, and Oakville.
- Amplify your impact through our high-visibility marketing campaigns.
- Help break the stigma of youth mental health and addiction in the community.
- Engage your employees in a meaningful way—build a team, participate in the event, and inspire your workplace. Employee registrations are included with your corporate support.
To learn more about the recognition and benefits for your company, please contact rbcraceforthekids@sunnybrook.ca
Thanks to our partners in the 2025 RBC Race for the Kids Industry Challenge, we raised over $29 million!!!